At Ranchlands, our cattle program is based on “survival of the fittest.” The ones that raise a good calf every year and breed back are the cattle that make it. We look at a cow’s conformation, fertility, hardiness, disposition, weight, and milk production, but we don’t select for color. Color is not important to our way of thinking. We are in the business of breeding animals that can live, reproduce, and raise a calf in their natural environment. We’ve been managing our herd of Beefmaster-bred cows this way for 15 years, and the result is a herd that is well adapted to it’s environment.